Competitive Study Of Indian Airline Company Kingfisher Airlines Tourism Essay

Competitive Study Of Indian Airline Company Kingfisher Airlines Tourism Essay By doing this professional profiling module I try to do a research and analysis of an Indian Airline company Kingfisher Airlines how it become the most prominent and qualitative airlines in Indian subcontinent and also become world famous Indian airlines. I also saying about the SWOT analysis of Kingfisher airlines and what are the marketing tactics that they were using in their business field. I also do an analysis study of PESTEL in which I find out how the Kingfisher airlines affected or affected by Political, Economical, Social, Technological, Environmental and by Legal. 1.2:Objective The main objective of this professional profiling module to say how the SWOT analysis relates to Kingfisher airlines whether it affects directly or indirectly. I also mentioning about the PESTEL analysis of Kingfisher airlines through this Professional profiling module. To study how kingfisher airlines survives from the high competitive field in India and from other pressures by other airline company in India. To study about in which all fields they wants to make changes to improve and by that they can improve a lot in the airline field and they can become the best airline in the world itself. 1.3: Introduction Kingfisher airline is an airline group in India starts by the United Breweries group and its head office in Vile Parley Mumbai .Kingfisher airline is one of six airlines in the world to have 5-star rating from skytrax.Kingfisher daily operates 400 flights to over 72 destinations by 50%of low cost. The marketing stratergy that used by Kingfisher airline is that they were uses the friendly business tactics towards the guest(passengers) by giving a hearty welcome to their offices and flights and give also special kit to the guest. The ticket rates all they divided into two classes such as SEC-A and SEC-B(socio-economic class) clearly defined target audience in the age group of 25 above. 2.0 PESTEL Analysis 2.1 Political Open sky policy It is mainly for opening a free market for the airline companies. In the domestic airlines the foreign airlines were not allowed to buy the stake. Closing down of domestic flights due to decreasing in the number of passengers and due to other issues. Rules and Regulations in the International route lines. 2.2 Economical Contributes more income to Indian economy. It increases the Indian economy. Investment in the sector aviation. The growth of the middle income group family affects the aviation sector. It causes for the shortage of the infrastructure capacity. Rising of cost fuel 2.3 Social It creates a lot of job opportunities in the wide areas. It makes a lot of safety regulations. Developing of cities leads to the better services and airports. The status attached to a plane travel that compares to the other ways of transportation. 2.4 Technological Now the technological system in the airline system is improving day by day. Now the navigation is based on the satellite information which brings a lot changes in the airlines field. The new technological methods were found out the new ways of route lines. The airports were modernised and privatised. They were using the most advanced technological systems for their works and in the organisations. 2.5 Environmental It causes for the increase in the global warming. If it is not carried out in a proper way it may results in the pollution like, Sound pollution Water pollution Air pollution The sudden and unexpected behaviour of the atmosphere . The dependency on whether. 2.6 Legal Inflexible rules and regulations Treaties between the two states-Bilateral treaties. 3.0 SWOT Analysis of Kingfisher airlines Here it is the analysis of Strength, Weaknesses, Opportunities and Threats of Kingfisher airlines. 3.1 Strengths of Kingfisher airlines They were providing the qualitative hospitality and very good service to the customers which attracts the customers attention towards kingfisher airlines. They have both the domestic flights as well as the international flights which links to the different parts of the world. They providing the special promotions during every year to the customers. Kingfisher airline is the first airline with the new fleet of aircraft. They already have the special training academy and well qualified air hostesses crew. They offers a luxury journey with the cheap rate that compares to the other economical airlines. 3.2 Weaknesses of Kingfisher airlines. The main weaknesses that facing by the kingfisher airline is their airline office and head quarters in the metro Politian cities and in the big cities so they can provide the efficient service who living in the towns and the metro Politian cities. They cannot provide good service to the people who living in the rural areas because it is very difficult to contact with them due to problem in the way of communicating each other. The development of the places affects the proper working of the airlines. Kingfisher airlines is not in a high profit because it is not the main source of transportation that compares to the other way of transportation method. The other main weaknesses that face by the kingfisher airline is the slow increasing of the Indian economy and declining of the Indian economy. High ticket pricing that compares to the other charges of transportation so the people also not interested to journey with it and they also have some limits by giving the offers to the passengers. Increasing the price of fuels and the other commodities. If the flight is rescheduled the service from the customer care of Kingfisher airlines to the customers is very weak. 3.3 Opportunities of Kingfisher airlines They can increase their profit every year by promoting the special schemes in the rate of air tickets during holidays and during the seasons of annual vocations. They can starts the new flight trips to the different tourist places because there is a lot of tourist visitors to the tourist spots. They can also starts the flight trips to the different parts of the world because they didnt have much competitor as the international flights that compares to the domestic flights. They want to start their offices at different places other than the cities and towns they wants to come across the rural areas thus the people came to know about it and thus they can get more customers for their each trip. They want to improve their customer care services by opening its service for twenty four hours thus customers can trust the airlines than any other. They want to find the proper solution if the flight is rescheduled and the customer loss their things such bags and luggages. They want to know the customers the advantages of travelling with the kingfisher airlines. They want to give membership or any other exciting gifts to the customers if they were using Kingfisher airlines for their trips for longer times. 3.4 Threats facing by Kingfisher airlines The main threats that faced by kingfisher airline is the high competition from the domestic flights to the same places. They also threatening about the increasing in the rate of fuels and the increase in the rate of other commodities. They also threatening about the unavailability of qualitative and efficient crews. The other problem faces them by the declining of economy and the arising of the middle class people in the society. The government also starting the other methods of transportation to the different parts of the country with cheap rate. The government exposing heavy taxes to the private organisation specially the airline companies. They want to give huge amount to the customers if there is any accident happens during the trip. They also threatening about unexpected climatic changes. Some of the outstanding services done by Kingfisher airlines other than the other Airlines. Reservation: It can be done by visiting their company or just by online method. The amount can be paid by cash or either by debit card and by the credit card. There were no differentiation in the classes and they just wants to wait little time in the ground and the efficient handling of delays. 4.0 Recommendations They want to simplify the flight operations they wants to make it for all the people in the urban areas as well as the in the rural areas. They want to reduce cost of air ticket which favour for all people who have the wish to journey in a plane. Reduce the labour cost. Want to make a friendly customer care services to the customers which can be given in the whole days means that the twenty four hours. Give insurance policies to the customers during the journey if any accidents may happen. Get smart on fuel. Promote safety, comfort and luxury journey to the customers. Make parternership between the other airline companies. Aware the whole people about the facilities and advantages of airlines other than the other airlines. 5.0 Conclusion As the time passes Kingfisher airlines dominating the major role of airlines in India that compares to the other airlines as well as it faces a lot competition from other airlines they facing a lot of challenges and threats throughout every year and they were manage to clear it. But still there is some challenges they were facing they want to manage it other ways they lost their priority in the airline fields. They want to improve their customer care service and they want to make example of other International airlines which is very high in the position of the airline fields. Great hands of business man Dr.Vijay Malia led the foundation of the growth of the Kingfisher airlines and his ideas give its way the main role in the airline fields in India. In comparison to the offer that were given a couple of years ago and now for the fares and other facilities are of no more match. Ticket fares these days have gone down to0as well, because of the massive competition occurred in this sector. Another stratergy that can be deployed is by achieving service quality, namely the in-flight and also the post -flight services given to the customers. Providing extra attention to fragile areas or areas where performances havent met should be taken special care. 5.2 Appendices For the report of this presentation I read some books that tells about the success of Dr.Vijay Malia and his life story what are the ideas that he used for the foundation of Kingfisher airlines and make the number one airline in India. I ask some of my friends who travel in kingfisher airlines and their experiences while travelling in the Kingfisher airlines. I also got one chance to met some officers who working in Kingfisher airlines they gave me more valuable points about the Kingfisher airlines, when I go back to India during the last vocation.

Eating Breakfast for Success

Running Heads: Breakfast and Learning Impact of Breakfast on Learning in School Ming Wen University of Massachusetts Boston Dr. Sheree Conrad Psychology 101 Fall 2012 Abstract In this experiment, we will study the impact of breakfast on learning in school. Students in several classes will be surveyed on their breakfast eating habits and their personal test scores. It will be a one-time survey over the course of one test. Factors that will be put under consideration are the amount of times each individual studied and the amount of sleep they had the night before.Many researches have been conducted proving that there are significant relationships between eating breakfast and educational performances. This study hypothesizes that students who ate breakfast will do significantly better on tests than students who didn’t eat breakfast. Impact of Breakfast on Learning in School Boschloo, Annemarie, et Al. (2012) conducted a survey with 608 adolescents age 11-18 investigating whether skipping breakfast has an impact on educational performances. The survey was to determine if those who eat breakfast daily have a better end-term-grade than those who skips breakfast.As a result, those who eat breakfast daily performed better in school than those who don’t eat breakfast. The result also shows that people who slept late tend to slip breakfast, but sleep had no effect on performances. The results applied to older and younger students also boys and girls. Another crossover trail has been done by Widenhorn-Muller, Katharina et al. (2008), the trail was applied on high school students age 13-20. Students were assigned to two groups: one with breakfast and who without breakfast. They compared cognitive functions of students in each group.As a result, Breakfast  had no effect on paying more attention in class among students, but it has a short term effect on self-assessment and personal performance among the students. Pollitt, Ernesto et al. (1982-1983) found that â€Å"the timing and nutrient composition of meals have acute and demonstrable effects on behavior. † They conducted research on kids 9-11 yrs. old in controlled groups of fasting (breakfast) and non-fasting. They gave these children many tests such as assessment of IQ, the Matching Familiar Figures Test, and Hagen Central–Incidental Test.Glucose and  insulin  levels were also measured. Pivik, R. T. et al. (2012) found that â€Å"neural network activity involved in processing numerical information is functionally enhanced and  performance  is improved in children who have eaten  breakfast. † Meanwhile students who did not eat breakfast will require more mental effort to solve mathematical problems. This founding was possible by measuring the electroencephalographic (EEG) activity of kids age 7-11 while they are solving math problems. Kids who ate breakfast showed higher frequency EEG activity whereas vice-versa for kids who did not eat breakfast.The p roposed study is designed to investigate whether breakfast has an impact on how well a student perform on his/her test. We can assume that each student has a general knowledge on the subject and that they are prepared to take the test. Questions that will be raised during this experiment are 1. whether a person should eat breakfast before test and 2. how much should we eat for it to be consider a healthy breakfast. Method The proposed study is a survey for students age 15-22 in high schools and colleges. Surveys should separate participants into male or female.This survey is conducted on students taking math courses and numbers of males and female should be even in each age group. It is best to conduct the survey on participants within the same classes. Questions will be asked is number of sleep each students had the night before. Whether they had breakfast in the morning. How often do they eat breakfast. Also have the students list the breakfast they had in the morning. Discussion This discussion section will address practical and methodological difficulties in carrying out this survey.Also ethnical background issue will be put under consideration. Some difficulties we might encounter when taking a survey might be each individual’s eating habits, some might eat more than others and the food they consume are different. Also health issues might affect a person’s performance, for example, a person that weighs 130 pounds might have different results in performance compared to a person who is weigh 220 pounds even if they consume the same amount of food for breakfast. Also personal views will affect the survey.Some people have higher standards than others and naturally, the people with higher standards will try harder to get a higher grade than students with lower standards. This also brings up the issue of ethnicity and backgrounds because some people have higher expectations and different cultures have different habits of eating. In future studies, I would like to conduct this survey to a wider age group such as kids from age 5-13 and adults from age 25-40. The adult brain is more developed than children’s brains and breakfast might have a different effect on children and adults.Also this survey can be expanded into testing on a wider range of tasks. Instead of math tests it can be test on other subjects, and other jobs such as a person’s performance in an office or ground work. The survey should also study different types of people such as people with special needs compared to a person with normal functions. References Boschloo, Annemarie, et Al. (2012). The relation between  breakfast  skipping and school performance in adolescents. Mind, Brain, and Education, Vol 6(2), Jun, 2012. pp. 81-88. Widenhorn-Muller, Katharina et al. 2008) Influence of having  breakfast  on cognitive  performance  and mood in 13- to 20-year-old high  school students: Results of a crossover trial. Pediatrics, Vol 122(2), Aug, 2008. pp. 279-284. Pollitt, Ernesto et al. (1982-1983). Fasting and cognitive function. Journal of Psychiatric Research, Vol 17(2), 1982-1983. pp. 169-174. Pivik, R. T. et al. (2012). Eating  breakfast  enhances the efficiency of neural networks engaged during mental arithmetic in  school-aged children. Physiology & Behavior, Vol 106(4), Jun 25, 2012. pp. 548-555.

Students Should Take Up Part-Time Jobs During School Holiday

1. America's love affair with Taylor Swift seems to have hit a rough patch. She quickly won over fans by sharing her everygirl boyfriend woes, including how she was dumped by Joe Jonas during a 27-second phone call. 2. The most recent blowback comes from her fan mail dumping scandal. As omg! reported Tuesday, hundreds of letters that had been carefully crafted (and decorated with stickers and glitter! ) by her loyal fangirls and boys and sent to the star were discovered, unopened, in a Nashville dumpster. Though a spokesperson for the singer explained it was an accident, there has been a strong backlash – even here on omg!Then there was the unnecessarily harsh comment Swift directed at Tina Fey and Amy Poehler for making a joke – again, a joke – about Swift's taste in younger men. Not only was the one-liner from the Golden Globes tame – and not so off-base considering her last two boyfriends were both 18 – but the star's love life is a daily punch l ine both on TV and the Internet, so it was unclear why she singled out the two very likable – and darn funny – comedians with the stinging comment to Vanity Fair that, â€Å"There's a special place in hell for women who don't help other women. 3. Perhaps the most damaging blowback has become Swift's ex-boyfriend bashing. While it was once charming to hear a story of her heartbreak woes (we have never ever ever felt the same about Joe Jonas! ), Swift has been blowing through famous boyfriends – others have included Harry Styles, Jake Gyllenhaal, John Mayer, Taylor Lautner, and Conor Kennedy – and then making money off them by slamming (most of) them in her songs.Her performance at the Grammys, in which she was viewed to have mocked Styles by breaking into a faux British accent mid-song, especially raised eyebrows and prompted us to ask, â€Å"Is Taylor Swift the Worst Ex-Girlfriend Ever? † It's that unapologetic nature that rubs some the wrong way, especially when not all of her exes have the huge worldwide platform she does to defend themselves. 4. Taylor Swift has an incredibly strong brand and her earning power remains as high as just about anyone in music,† Forbes senior editor Zack O'Malley Greenburg tells. â€Å"She has done pretty well by writing about it. How many hit songs has she had? Maybe if she settles down – and perhaps gets married – there will be other things to write about. † Until then, she should keep in mind, â€Å"If you're talented and doing well – like she is – you really don' t need to take personally everything that everyone says about you. †

The Necklace, A Monkeys Paw, And The Gift Of Magi

The Necklace, A Monkeys Paw, and The Gift of Magi all have a distinctive technique that leads to a deeper meaning of the story. The technique of The Necklace is represented by symbolism of the necklace. In A Monkeys Paw, the technique that is seen is foreshadowing. In The Gift of Magi, irony is the technique that is noticed throughout the story. All three short stories deal with the irony of consequence. Each story involved a major decision and in each case the result of the decision was incredibly unexpected. Through symbolism, foreshadowing, and irony the authors conclude that whats inside the heart is far more important than material wealth. In The Necklace Mathilde is a poor young woman who idolizes beautiful things†¦show more content†¦If she wouldve been proud of her inner beauty and not so focused on wealth and status, then her life would have been so much more rewarding. She learned the incredibly tough consequence of not Madame Forester about losing the necklace. Her decision cost herself time and money but more importantly, cost Mathilde her pride. In The Gift of Magi, Della and Jim sacrifice their prized possessions for each other and for love. Irony is represented in this story when Della and Jim both get each other gifts that mean a lot to each other. However, what they did not realize is that when Della cut her hair to to buy Jim a chain for his watch, she was unaware that Jim was going to sell his watch to buy her combs for her hair. The irony of their gift exchange is monumental as their unconditional love for one another took over for their own personal possession. Jim exclaims, â€Å"I dont think theres anything in the way of a haircut or a shave or a shampoo that could make me like my girl any less. But if youll unwrap that package you may see why you had me going a while at first. The magi which are described as wise men also signifies irony because Della and Jims presents were more than wise. They represented that a gift does not need to be expensive to have value. A gift can be more meaningful just by the thought. The Monkeys Paw, deals with a familys unwillingness to accept things as they should be. They desired more and paid the dire